Search Description or meta Description is an HTML attribute that provides a brief summary of Web Page.Various search engines displays Search Description below Web page Title which helps to increase CTR(Click-through-rate).
Search description is also one of the major key component for any SEO-Friendly Blog post.It represents about 40% of your Blog Post together with Post Title which represents 60% of your blog post.
Search description is also one of the major key component for any SEO-Friendly Blog post.It represents about 40% of your Blog Post together with Post Title which represents 60% of your blog post.
Search Description is very important to increase page rank.It provides initial information of what Web page is all about,which helps to increase valid clicks for any web page.
How Search Description helps to increase CTR and Page rank?
1-Content.
Search description provides Summary of Page to user which provide information about what he/she is going to read.
2-Page recognition
Meta description helps Crawlers to easily recognize Web Page so as to list it to Search engine easily.
How to Write Perfect Search Description For Blog Post in blogger?
Here we will learn about 5 main ways to Write a perfect Search Description for SEO-
1-Keep it Brief
Yes it should be a Brief summary of the content.Try to explain your whole post with just 130-155 characters in search description.
Also,it should not be too short,otherwise it would be indicated as a spam.
2-Welcome tone
User should feel to be welcomed by you to read your content.Write it in active voice format.More appealing the content is,more the number of visitors would click your web page.
Visitor should fee-"Yes!that's the correct content for me."
3-Problem Solving
The content written in search description of any post should solve problem of visitors.Be trustful towards your visitors,do not give click-bait to visitors.
Always try to solve visitors problem in real.This would be helpful to make returning visitors for your blog hence,they will become faithful towards you and your content.
4-Add major Keywords
Always try to add major Keywords of your post content in your search description also.A proper keyword density should be maintained properly.
Do not even try to add irrelevant or extra keywords otherwise,your post could be declared as spam,hiding your post from search engines.
Hence,adding good and organic keywords in your search description along with your post content would surely improve your page rank in google Search results.
5-Testing then adapting
Always put some efforts in making a better search description for your post.
First create it then test it then apply it.
Try to remove small mistakes of spelling,keywords,number of characters etc.
So,It would be better if you would adapt all these way of writing a search description for making your post SEO-Friendly.
Be unique in this rigorous competition of blogging.
If any doubts are there then please leave a comment for us.
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